WHAT WE DID
In the rebranding project, I played the project lead in revitalizing the brand’s identity across multiple platforms. I developed a range of visual assets, including banners, posters, and social media graphics. These assets were crafted to ensure the brand’s refreshed image was effectively communicated to its audience in the digital and physical space, creating a strong and cohesive presence.
In addition to social media content, I was responsible for designing the brand’s new website. The website’s design was highly adaptable, allowing for smooth and consistent cross-platform access on various devices, from desktops to mobile phones. This flexibility ensured that users could interact with the brand’s new identity in a cohesive way, regardless of how they accessed the site.
To extend the brand’s reach beyond digital channels, I created physical marketing materials, such as prints, posters, and advertising materials for distribution. These materials were designed with the same level of care and attention to detail as their digital counterparts, ensuring the brand's presence was strong in both online and offline environments.
To support all of these efforts, I developed a comprehensive design system. This system unified both digital and print materials under one cohesive visual framework, ensuring that every piece of collateral—whether it was an online banner or a printed poster—felt connected to the brand’s overall identity. This approach not only maintained consistency across all platforms but also streamlined the design process, making it easier to produce new materials in the future while staying true to the brand's vision.
